molecules in hair

Amorepacific Uses AI to Develop Hair-Strengthening Peptide

Amorepacific Uses AI to Develop Hair-Strengthening Peptide Amorepacific has developed a new peptide designed to strengthen hair keratin using artificial intelligence and molecular modeling technology. The ingredient targets damage within the hair shaft, where weakened keratin structures can lead to breakage and reduced resilience. The company’s research reflects its broader focus on AI-driven beauty innovation…

new ways to AI shop

AI Reshaping the Beauty Shopping Industry

The beauty industry is currently undergoing one of its most significant technological shifts since the advent of e-commerce. As outlined in the WWD analysis, the transition from traditional artificial intelligence—which primarily functioned as a recommendation engine—to Generative and Agentic AI is fundamentally altering how consumers discover, test, and purchase products. This evolution is moving the needle from “passive personalization” to “predictive and proactive engagement,” creating a shopping experience that feels more like a luxury concierge service than a digital transaction.