Shiseido

Shiseido, founded in 1872, is a leading global cosmetics company based in Japan. Known for its skincare, makeup, and fragrance products, Shiseido offers a diverse portfolio that includes brands such as NARS, Clé de Peau Beauté, and bareMinerals. Shiseido focuses on integrating traditional Japanese beauty practices with modern technology to create effective and high-quality products.

Shiseido is also exploring artificial intelligence to enhance consumer engagement, utilizing AI for personalized skincare recommendations and virtual try-on experiences, further enhancing the shopping experience for consumers.

Beauty AR Navigator

Beauty AR Navigation is a digital application system designed to guide consumers in mastering beauty regimens, even in locations where in-person instruction isn’t available. Through interactive communication on smartphones and tablets, it offers personalized beauty support.

Humanoid Robots

At Shiseido, humanoid robots are used in both production and testing. On assembly lines, robots collaborate with human workers to assemble makeup products with precision. In Shiseido’s Tokyo labs, a robotic arm tests lipstick by applying swatches with consistent pressure and speed, mimicking how customers apply it. This innovative use of robotics enhances efficiency and product quality.