L’Oréal
L’Oréal, established in 1909, is a leading global beauty company headquartered in France. It offers a comprehensive portfolio of brands across various categories, including L’Oréal Paris, Maybelline, Lancôme, and Kérastase, catering to diverse consumer preferences and needs. L’Oréal operates 21 research centers worldwide, focusing on dermatological and cosmetic science to drive product efficacy and safety.
The company’s “Sharing Beauty With All” program emphasizes responsible sourcing, eco-friendly packaging, and promoting diversity and inclusion in beauty. L’Oréal is also leveraging artificial intelligence to enhance consumer engagement. For example, its AI tools provide personalized skincare and makeup recommendations through virtual try-on technology, improving the overall shopping experience for consumers.
ModiFace
ModiFace, acquired by L’Oréal in 2018, is an AI and augmented reality leader in beauty technology. It enables virtual makeup try-ons, skin diagnostics, and personalized beauty experiences, transforming how consumers explore and choose products.
Beauty Genius
Beauty Genius is an AI-powered virtual assistant that provides personalized beauty advice, product recommendations, and routines tailored to individual needs. With real-time try-ons, expert tips, and secure conversations, it offers a seamless and interactive beauty experience.
Perso
Perso is an AI-powered beauty device that delivers personalized skincare and makeup formulas. Designed to help people with limited fine motor skills, it customizes skincare, lipstick, and foundation based on skin analysis and environmental factors, ensuring easy, precise application.
Derma-Reader
Kiehl’s Derma-Reader uses clinical imaging technology to evaluate over 11 skin attributes, both on and below the surface. It provides personalized ingredient recommendations, lifestyle tips, and a targeted skincare routine to enhance the customer’s daily regimen.
NANO-RESURFACER | 400 BOOSTER
Lancôme’s RENERGIE NANO-RESURFACER | 400 BOOSTER enhances cosmetic absorption into the skin’s stratum corneum and boosts product effectiveness. Powered by patented nanochip technology, it delivers clinically tested results, offering professional-grade skincare at home.
Professionnel AirLight Pro
L’Oréal Professionnel AirLight Pro is a revolutionary hair dryer that combines infrared light and high-speed airflow to efficiently dry hair while enhancing its quality. Designed for both professionals and consumers, it promotes smoother, shinier hair while being eco-friendly, offering a gentler drying process that’s better for both hair and the environment.
My Hair [iD] Hair Reader
L’Oréal Professionnel My Hair [iD] Hair Reader is an advanced hair color analyzer that uses ultra-precise optics to assess hair health and color. It measures natural color, color on lengths, gray percentage, fiber diameter, and density to provide personalized, accurate hair color recommendations for each consumer.
