How AI is Shaping the Beauty Industry

In 2023, the AI beauty market was valued at $3.27 billion. It is project it grow to $8.1 billion by 2028. Shoppers today are generating over 1 billion web searches per week on ChatGPT for beauty advice, tutorials, and personalized recommendations.

Early AI Resources

In recent years, AI search engines, like, ChatGPT have become used to streamline the product discovery process, moving away from traditional research engines. AI works to tailor beauty routines for individuals. Along with this, brand likes Bobbi Brown and Elemis are using AI-powered skin diagnostics to provide personalized virtual consultations. This further bridges the gap between physical and digital shopping in the beauty industry. Furthermore, AI is being developed to identify novel compounds, predict ingredient efficacy, and optimize microbial strains for higher performing skincare.

Social Media Effects on Beauty

Social media has changed the way consumers perform research and are influenced on products. Along with this, platforms like TikTok Shop have risen to become top e-commerce retailers in the beauty industry.

General Implications

Traditional forms of consumption in the beauty industry typically involved in-person try-ons and advice from licensed professionals. Evidently the future of beauty evolves around personalization, in some form. AI is making the beauty industry more accessible through platforms like ChatGPT, while further being programmed to evaluate skin conditions and types.

Sources: https://www.happi.com/exclusives/how-ai-is-shaping-the-future-of-beauty/?utm_campaign=HAP%20Monday&utm_medium=email&_hsenc=p2ANqtz-_4dvAjGK7-T9iMck2bHP7-ui_UWdmIBchCPPF4Hywpz2petB_goRMgDSDZdxI8RM7GdG9nYHgIK1xWAktRpA22-bsZ9Q&_hsmi=392382238&utm_content=392382238&utm_source=hs_email