Estée Lauder Companies Inc.

Estée Lauder Companies Inc., founded in 1946, is a leading global beauty company known for its high-quality skincare, makeup, and fragrance products. The company’s portfolio includes iconic brands such as Estée Lauder, Clinique, Bobbi Brown, and MAC Cosmetics.

The company uses AI tools for personalized skincare analysis and virtual beauty experiences to better meet individual customer needs.

AI Innovation Lab

The Estée Lauder Companies (ELC) and Microsoft have launched an AI Innovation Lab to leverage generative AI for faster product development and personalized consumer experiences. Using Microsoft Azure’s AI tools, this collaboration enables ELC’s brands to quickly respond to social trends and consumer demands while increasing local relevancy and speed to market.

Voice-Enabled Makeup Assistant

As part of their partnership, ELC and Microsoft developed the Voice-Enabled Makeup Assistant, a mobile app that helps visually impaired users confidently apply makeup. Powered by Azure AI, the app is available in the U.S., U.K., and Ireland, with plans for further global expansion.