French beauty brand Clarins is expanding its use of beauty technology with the launch of an AI-powered shade matching system designed to help customers find their ideal foundation color. The new tool, called Clarins AI Shade Finder, aims to simplify one of the most common challenges in makeup shopping: finding the right shade.

The system scans the skin using advanced imaging technology and artificial intelligence to analyze tone and undertones in seconds. By combining science and beauty expertise, Clarins hopes to create a faster and more accurate foundation matching experience for customers.

The launch reflects a growing trend across the beauty industry, where brands are integrating artificial intelligence into retail experiences to deliver more personalized services.

Key Takeaways on Clarins AI Shade Finder

• Clarins has launched an AI-powered system designed to match customers with the correct foundation shade in under 60 seconds.

• The technology uses spectroscopy to analyze how light reflects off the skin to determine tone and undertones.

• The system achieves a reported 96% shade match accuracy, comparable to experienced makeup artists.

• Clarins has deployed the tool in more than 100 boutiques and counters across seven countries.

The technology was developed in collaboration with Silicon Valley startup IlluminateAI, combining digital imaging with cosmetic expertise to improve in-store consultations.

How the AI Shade Finder Works

The AI Shade Finder captures a rapid sequence of images while changing the smartphone screen’s light. Instead of relying on a single photo, the system analyzes multiple light reflections to determine a person’s unique skin color profile.

Using spectroscopy, the tool identifies key elements such as pigmentation, undertone, and overall color balance. This allows the system to recommend foundation shades with greater accuracy than traditional visual matching methods.

For customers, the process is simple and quick. A short face scan can generate a shade recommendation in less than a minute.

Enhancing the In-Store Beauty Experience

Clarins designed the AI Shade Finder to support beauty advisors rather than replace them. The technology provides a scientific starting point that advisors can use to guide consultations and make personalized recommendations.

According to the brand, beauty advisors reported that the system improved client interactions and made shade matching consultations more engaging and efficient.

As beauty retail becomes more technology-driven, tools like this highlight how brands are blending science, personalization, and digital innovation to improve the customer experience.

Source: https://www.happi.com/breaking-news/clarins-employs-ai-for-new-shade-finder/?utm_campaign=Hap%20Newsletter&utm_medium=email&_hsenc=p2ANqtz-_M7Y8cqzI6DtHYjn6Q2HEWdn5VnxkzQPDpDZ0G0cl0p-nkBCak3g4xzBvmKmL86MvtGbVEIxh2zdsMJdqoCdZJM9PqVA&_hsmi=405285398&utm_content=405285398&utm_source=hs_emailhttps://www.happi.com/breaking-news/clarins-employs-ai-for-new-shade-finder/?utm_campaign=Hap%20Newsletter&utm_medium=email&_hsenc=p2ANqtz-_M7Y8cqzI6DtHYjn6Q2HEWdn5VnxkzQPDpDZ0G0cl0p-nkBCak3g4xzBvmKmL86MvtGbVEIxh2zdsMJdqoCdZJM9PqVA&_hsmi=405285398&utm_content=405285398&utm_source=hs_email