Colgate-Palmolive

Colgate-Palmolive Company, founded in 1806, is a global leader in oral care, personal care, home care, and pet nutrition products. The company is best known for its flagship brand, Colgate toothpaste, alongside other established brands such as Palmolive, Speed Stick, and Softsoap.

In recent years, Colgate-Palmolive has integrated artificial intelligence into its operations. For instance, the company leverages AI to analyze consumer feedback and purchasing patterns, informing product development and marketing strategies. Additionally, Colgate-Palmolive is utilizing AI in its Palmolive Aroma Essence line to explore innovative fragrance combinations. The company has also implemented AI training programs for employees to enhance skills and promote responsible use of technology.

Palmolive Aroma Essence

Colgate-Palmolive’s Palmolive Aroma Essence line uses AI to craft fragrances that evoke emotions like happiness and love. By analyzing billions of data points, including consumer reactions and brain scans, AI helped develop scents such as Forever Happy and Alluring Love. Available in Europe, the line showcases the potential of AI in fragrance creation.