Beiersdorf

Beiersdorf AG, established in 1882, is a global company specializing in skincare products. It is best known for brands such as NIVEA, Eucerin, and La Prairie, which serve a wide range of consumer needs. The company prioritizes research and development to create effective skincare solutions. Beiersdorf conducts scientific studies to ensure its products meet high standards of quality and safety.

Beiersdorf is also integrating artificial intelligence into its operations. This includes analyzing consumer data to provide personalized product recommendations and enhance customer engagement through digital channels. This focus on technology aims to improve the consumer experience and strengthen Beiersdorf’s position in the skincare market.

SKINLY

Beiersdorf’s SKINLY is a global AI-powered skin study, combining IoT technology with machine learning to revolutionize skin science. Through a smart measuring device and app, consumers collect real-time data from home, tracking skin moisture, wrinkle depth, tone, and more. With over 7 million measurements from 17,000 participants across 50 countries, SKINLY studies how lifestyle and environment impact the skin.

Beiersdorf X Macro Biologics

Beiersdorf and Macro Biologics have teamed up to create biodegradable antimicrobial peptides with game-changing potential in skincare and healthcare. This partnership will harness Macro Biologics’ Amicidins technology to target skin issues and prevent infections, driving innovation in Beiersdorf’s product lines.